Safe Communities Coalition Partnering with Local Liquor Stores in Sticker Shock Campaign

The Hunterdon County Safe Communities Coalition (Coalition) and Youth Coalition have been collaborating with local liquor stores in Hunterdon County on Sticker Shock campaigns, to raise awareness that it is illegal to purchase or supply alcohol to anyone under the age of 21. Sticker Shock is funded by the New Jersey Division of Alcoholic Beverage Control (ABC) through a federal grant made possible by the Office of Juvenile Justice and Delinquency Prevention (OJJDP). Consequences of supplying alcohol to minors are up to 6 months in jail and a $1,000 fine. Sticker Shock is one of many initiatives of the Safe Communities Coalition, and Hunterdon Prevention Resources, fiscal agent of the grant, to reduce underage drinking in the county.

Recent results from the 2012 Youth Risk Behavior Survey (YRBS) for Hunterdon County show that 7% of youth received alcohol from someone who purchased it for them. Other assessments have shown that teens obtain alcohol from friends, older siblings, parents and friend's homes with or without parental permission.

Local liquor stores participating in the Sticker Shock campaigns were adamant about not selling alcohol to minors and will confiscate any false or altered driver's licenses. Central Liquors, Little Brothers, Riverside Wine and Liquors, Perryville Wine & Spirits, Walker Wine & Spirits, Bishop Wine & Spirits, and Readington Wine & Spirits have participated in the Sticker Shock campaigns.

Below is a photo of members of the Youth Coalition who participated in one of the campaigns. A photo of the stickers that the youth placed on six-packs of beer is also shown below.

If interested in participating in future Sticker Shock events, please contact Jerri Collevechio or Peggy Dowd, members of the Coalition, at 908-782-3909.




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